![]() ![]() It’s time to go back over those images and pick your favorites. STEP 3: PICK YOUR TOP 10-15 FAVORITE IMAGES Just remember, it’s not always visuals of your industry it’s color swatches, textures (refine, rough, etc.), patterns (organic, stripes, polka dots, etc.) as well. ![]() There are no rules as to how many images you should curate. Now think back to those 3-5 keywords you just picked and start to locate images that reflect those words. If you don’t want to show this board to anyone, you can make it private. Start by creating a new board and label it "(name of project) ideas". Pinterest is a great application to use when creating your inspiration board. Whichever words you choose, pick 3-5 words that truly reflect your brand. This is part of your brand personality.įor example, words that would describe a nutritionist in the health and wellness industry, would be healthy lifestyle, clean, natural, and trust. It’s likely when you think of your brand, certain words come to mind. Refine and edit - after you have chosen at least 50 images, go back through all of them and see which ones really jump out at you and clearly expresses the entire feel of your brand. Later on in the process, you’ll get to look back and see what themes keep repeating. When you’re first starting out, try a lot of different styles. It’s not just pictures - There’s a whole world of options out there: different patterns, textures, fonts, and images. If you need help with defining your audience, download a Brand Clarity workbook to help determine your target audience and brand message. Keep your brand voice and buyer persona in mind - this is ultimately who you want to resonate with, so keep bringing your ideal client to mind throughout the process. When making your brand mood board, there are some key points to remember: It’s an assortment of ideas, patterns, textures, fonts, and images that you feel accurately reflects your brand’s personality, style, and message. What is a brand mood board?Ī brand mood board is a collage of visual ideas and concepts that helps you establish the creative direction for a project. ![]() Whether you’ve just started to work with a designer to rebrand or you’ve decided to create your brand by yourself, my hope is that you will find this post helpful to create a mood board that gets your project going in the right direction. In this post, I’m going to give you a little behind-the-scenes look at my process for creating a simple and well-organized brand mood board. Only you know what truly looks and feels right for your company. Without the mood board, it will take much longer to arrive at a design that truly resonates with you. In addition to the above benefit, it helps to save time. When in doubt, I go back to the mood board. It also helps me to stay focused on your style throughout the entire project. Without that starting point, it’s like throwing darts at a dartboard while blindfolded. It helps by giving me, as a designer, a starting point and a direction to go in. A mood board helps both me as a designer, and you as my client, to focus our energies in a particular direction. Visual communication is sometimes easier than verbal communication. I do specialize in clean and simple design, but there are literally thousands of different colors, fonts, and brand tones that I could use to create that particular style.Īlso, each client has a different niche and purpose. This step is fundamental to my design process.įor example, many of my clients skip creating the brand visual elements and ask me to create a simple and clean website for them. Before I begin creating logo concepts or a brand identity, I always start by collecting inspiration from photos, graphics, and typography and compiling them into a simple and cohesive inspiration board. I sometimes see small business owners who don’t have a brand style guide and that makes it difficult to create a consistent brand. Creating an authentic mood board is an important process for building your brand. ![]()
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